Freelance Graphic Designer and Illustrator based in Naarm (Melbourne), Australia.
Project completed at Swear Words under Creative Direction from Scott Larritt.
I’m passionate about design and love crafting unique design solutions specific to your businesses needs. I’ll help you stand out with carefully considered design that is beautiful, unique, and functional. Effective design creates a more memorable brand and loyal following for your business.
Project completed at Swear Words under Creative Direction from Scott Larritt.
Digital promo for Inspiring Vacations. Project completed whilst freelancing at SixTwo Creative.
Project completed at Swear Words under Creative Direction from Scott Larritt.
“Holly is a highly skilled graphic designer and illustrator. I was really impressed with her process, the way she listened, researched and asked exactly the right questions to understand my work, personality and client needs.”
Rosie Sievers, The Whole Body
Project completed at Swear Words under Creative Direction from Scott Larritt.
Textile/pattern design for bags at Base Supply. Photo courtesy of Base Supply.
Freelance branding project through Hungry Workshop.
Hi I’m Holly,
I’m a Graphic Designer and Illustrator based in Naarm.
I specialise in brand identity, packaging and print design, web design, illustration and hand drawn, experimental typography.
I love creating unique design solutions for people, brands and businesses.
Creative process
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We start with a conversation. We’ll dive deep into your vision, goals, and audience. Understanding your vision is vital in creating the best solution for you and your business. This phase is all about gathering insights and establishing a strong foundation.
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Next, I’ll conduct thorough research to explore industry trends and gather inspiration. Visual research and collation of ideas is refined into moodboards and keywords which is presented for discussion. This helps steer the project on the right path and will inform the creative direction.
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Once we have a clear direction, I’ll begin the design process. Concepts are developed and presented, ready for feedback and refinement. These initial concepts will explore different styles, colours, and layouts, ensuring every detail reflects your vision.
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Your feedback is essential! I’ll present designs and work closely with you to make any necessary adjustments. This collaborative approach ensures the final product meets your expectations. Once approved we’ll prepare the project for hand over.
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After refining the design to perfection, I’ll prepare the final assets. You’ll receive everything in the required formats, ready to use. The project is complete by this stage, but we're always here if you need help with anything.
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Our relationship doesn’t end with delivery. I’m here to provide ongoing support, whether you need additional design work or guidance on implementing your new visuals.